https://www.sarah-papp.com/intro daily 1.0 2026-01-11 https://www.sarah-papp.com/sportfolio daily 0.75 2016-10-18 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476767676864-NDNLYN7H43FXFAM7VGV5/Scenery+MacBook+Pro+-+404+-+9-7-15%2C+3-10+PM.png Portfolio - Macys.com Product Page Redesign https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476767676864-NDNLYN7H43FXFAM7VGV5/Scenery+MacBook+Pro+-+404+-+9-7-15%2C+3-10+PM.png Portfolio - Macys.com Product Page Redesign https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476764003016-ETM12M0YVVN8KFN1MFHI/Scenery+MacBook+Pro+-+404+-+9-7-15%2C+3-10+PM.png Portfolio - Macys.com Product Page Redesign https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476764370811-LBQW39T1Z4TSV8JFLFVV/IMG_2564.jpg Portfolio - Customer Development Framework https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476764545662-L8Y30GP5QNUH5E41T19H/IMG_2579.jpg Portfolio - Workshops https://www.sarah-papp.com/airbnb-citizen daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1477890272469-WTEK5ZVU1CPZZAIJGPOV/Screen+Shot+2016-10-30+at+10.04.05+PM.png Airbnb Citizen Above: A redesigned homepage hero, featuring more news stories, brand-consistent styling, and a clearer content direction. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525992478384-WJ1D6GN279UPVR44APSK/Sam+-+Informed+Staffer.png Airbnb Citizen - Persona: Informed Staffer As a member of staff who is comfortable with technology, Sam represents staff members who often help to form positions for supervisors or policymakers who are not familiar with newer advances in the digital landscape. Research indicates that a common point of conversation with elected officials is an explanation of what homesharing is, but more tech literate staffers help bridge that gap. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525992461612-PQ010757MYCGLD2V8LVL/Lesley+-+Neighborhood+Leader.png Airbnb Citizen - Persona: Neighborhood Leader Seen as motivated allies for Airbnb and homesharing policy, those who rent space in their homes and actively work to strengthen their communities are in need of a central place to learn more about homesharing, its benefits, and how to engage local politicians. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525992437045-JAUBIQTXZC9J66KMF7YQ/Ladder+of+Engagement.png Airbnb Citizen - Ladder of Engagement Designed to articulate exactly how a user might mature and deepen their interaction with the platform over time, this ladder shows how the platform can be designed to take digital leadership behaviors into account with many engaging at lower levels and relatively few engaging at higher levels of commitment. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525992516521-Y705GUGL7PUVITZWLLJ1/Sam+-+User+Journey.png Airbnb Citizen - User Journey: Informed Staffer This user journey for the Sam articulates what content and features she and users like her will need from the platform over time. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1527476723578-65D0LA9SNYMDMLAZGO1Q/Desktop+screen+5.png Airbnb Citizen - Wireframe: Map Community Finder Besides a standard search functionality, we also provided site visitors with a means of browsing and locating community pages and content by map. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1527476724082-2LTJ3M9GV15HVE2N9L5I/Desktop+screen+4.png Airbnb Citizen - Wireframe: Community Landing Page The key role this platform serves is a channel for collecting and distributing vital information about home sharing for hosts, guests, and any others looking to promote responsible home sharing. This landing page template lays out the content and functionality that a local community will need. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1527476724153-XI1I00KXT9NXIRJKJEAC/Desktop+screen+3.png Airbnb Citizen - Wireframe: Local Community Continued Besides the hero area, more is needed to tell the story of home sharing in the community. This quick look at the impact numbers and ways to get involved are just some of the features in the template. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1527476723506-4L18E4Q22LHXUSII30DL/Desktop+screen+1.png Airbnb Citizen - Wireframe: Stories from the community With this wireframe, we wanted to lay out how the content sourced from hosts, guests, and local business owners would be featured on the platform. Note the alternate tile layouts to accommodate stories with quality photography and the layout for stories without photography. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1477888792620-SAJJVGGSLC5D5D2S15CG/Screen+Shot+2016-10-30+at+9.39.28+PM.png Airbnb Citizen Above: The homepage of the interim community platform site. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525992807022-36ZJ3S4KXKPEQ6911TCZ/Airbnb+Citizen+Story.png Airbnb Citizen https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525993875031-SSFO34YQSKDL4OWVCXIA/Audience+Needs.png Airbnb Citizen Above: Research showed that homesharing meets a hierarchy of needs, which could be used to create an engagement strategy. https://www.sarah-papp.com/pcf daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137465663-LPH18EGLE5LRF9XSUUO8/Screen+Shot+2016-11-02+at+9.32.08+PM.png PCF - Stages of Engagement Dividing our target audience into groups based off of the actions they're likely to take is how we made sure that each segment has a way to build on their activity for a deeper level of engagement. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137168121-N01B6P7IXOM2XCWYPBSE/Screen+Shot+2016-11-02+at+9.29.00+PM.png PCF - Persona - Newly Diagnosed Patient https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137168238-0NHMU3HBT5M9W9L3QZHN/Screen+Shot+2016-11-02+at+9.31.14+PM.png PCF - Persona - Family Member of Patient https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137168670-57L0S38BG76W3H714KNA/Screen+Shot+2016-11-02+at+9.29.39+PM.png PCF - Persona - Patient Undergoing Active Surveillance Active surveillance refers to a course of monitoring for patients with a positive diagnosis that isn't critical enough to warrant immediate treatment. Patients undergoing active surveillance are prescribed diet and exercise regimens to keep cancer from metastasizing and undergo regular screenings. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137168841-846SFOB1ISE4Y4EA8IX8/Screen+Shot+2016-11-02+at+9.29.23+PM.png PCF - Persona - Patient in Recurrence https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137169368-FNWFVX5LX28BSL51NW27/Screen+Shot+2016-11-02+at+9.29.11+PM.png PCF - Persona - Caregiver to Patient https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478138499479-K70BSWKJM8E9QF3MN90Z/Marti%CC%81n+Journey.png PCF - User Journey - Newly Diagnosed Patient For the user journeys, it became apparent that we would need to tie the overall experience to phases in the cancer journey as well as audience modes and experience channels. These user journeys do a lot to offer insight into user's thoughts and needs at a given touchpoint. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478138524280-NZWA7IITAWVDJEI0RYS5/Marti%CC%81n+Journey+-+Slide+2.png PCF - User Journey Component Detail Part 1 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478138541867-SBENT8676R7UTFOYO80E/Marti%CC%81n+Journey+-+Slide+3.png PCF - User Journey Component Detail Part 2 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478138559930-WH5B9STLITL7XHJRSE5I/Marti%CC%81n+Journey+-+Slide+4.png PCF - User Journey Component Detail Part 3 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478136941699-I279FUOCVFVL0ZHQIRG6/Screen+Shot+2016-11-02+at+9.32.47+PM.png PCF Above: To inform our strategy, we gathered some background research around charitable giving and donor behavior. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1478137270932-KTE6N6KLN4DJ4WF0W4VF/Screen+Shot+2016-11-02+at+9.28.48+PM.png PCF Above: In order to think more clearly about how best to serve users of this new system, I distilled user needs into three key modes. This technique can be expanded to include more modes as necessary, but Information, Care, and Activation best fit the audiences this program is targeting. https://www.sarah-papp.com/macys-pdp-redesign daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476850951202-HMM0MAUCY0MTTCPPW8V1/Scenery+iPad+Air+-+380+-+9-7-15%2C+2-34+PM.png Macys.com Product Page Redesign Above: A tablet and desktop friendly design https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476850759874-VHM4OLPOKL15JK3GOR1H/Screen+Shot+2015-09-09+at+8.59.33+AM.png Macys.com Product Page Redesign Above: The top portion of the older design, circa February, 2015 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525990300775-2O5NW3LOKM5YY7J40OQF/PDP+Hero.png Macys.com Product Page Redesign https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1476850638947-ZLUEVSPP7EA10TE470KE/Scenery+MacBook+Pro+-+404+-+9-7-15%2C+3-10+PM.png Macys.com Product Page Redesign Above: A streamlined look with a new approach to selectors and photography https://www.sarah-papp.com/konam-foundation-1 daily 0.75 2018-07-01 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525995764512-AZYGPFTA5OYKSVQ4140Y/C4G+User+Testing+Session.jpg Konam Foundation https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514328909726-SH8QWPNOHTRI279OSYUO/Individual-testing.jpeg Konam Foundation An individual farmer reviews the web app, providing feedback on an early version of the design. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525917730170-J39ZGP8PLHW5Y59K1KV8/sample+question+1.png Konam Foundation - Prediction Tool: Location In requesting the user’s location, the tool can apply relevant soil, crop, and climate information towards creating a more accurate prediction. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525917730730-O0D8B1RY706OFL7L5Y5F/sample+question+2.png Konam Foundation - Prediction Tool: Finances By understanding the user’s debt, the tool can calculate risk tolerance and suggest crops for users to grow. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525917730090-BU25G0YA5W2E44706QWS/results.png Konam Foundation - Risk Prediction: Visualization By using clear color differentiation and a visual mechanism to indicate profit amounts, the interface works to help low literacy users understand the risk prediction associated with certain crop combinations. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514328338545-6OXFNMWGT7NFQCA28GLF/Group-testing.jpeg Konam Foundation A group of farmers in Nayagarh, Odisha evaluate an early version of the app's user interface. https://www.sarah-papp.com/playworksorg daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514324542930-8QT7L13O4D5MLV8V9KT1/confidence.jpg Playworks Above: Early campaign concept collateral features engaged, enthusiastic kids playing together. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325596560-4TF6926JKLGUGYF44BZL/Screen+Shot+2017-12-26+at+1.34.23+PM.png Playworks - Persona: Principal at a Lower Performing School https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325131116-1EBMDBQ1RLCOXZS0E3O9/Screen+Shot+2017-12-26+at+1.34.40+PM.png Playworks - Persona: Teacher at Lower Performing School https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525919956946-HHZFTOI7T57JYB1P8RYQ/Screen+Shot+2017-12-26+at+1.34.52+PM.png Playworks - Persona: Principal at a Higher Performing School https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325133788-BP7QRBTM75ZLUHKAZSCN/Screen+Shot+2017-12-26+at+1.35.03+PM.png Playworks - Persona: Teacher at a Higher Performing School https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325132882-4AASWUUGCGDB7GSCKVTJ/Screen+Shot+2017-12-26+at+1.38.58+PM.png Playworks - Ladder of Engagement https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325133599-VTBM75CV6J2K3UDQ8EXG/Screen+Shot+2017-12-26+at+1.39.17+PM.png Playworks - Stage Definition: Connect https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325134590-GKFKEWOULN056D7QDQKA/Screen+Shot+2017-12-26+at+1.39.47+PM.png Playworks - Campaign Ecosystem https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1514325766772-CGNQ0GLX7TYTP11XOEZW/jumprope.jpg Playworks Above: Additional campaign collateral for the early design phase of the project. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1525995130867-FKXPEEIABHD1MZX3VMJ0/Ecosystem.png Playworks https://www.sarah-papp.com/new-index daily 0.75 2018-07-13 https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530904508253-QHRKRH7IYZTM46S6PPVL/Hero_diagram.png Conversational UI for Enhanced Accessibility Above: This diagram depicts the high level themes and components of a successful trip with a focus on audio interaction. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530902833322-5YNB245C4JTDCS2I088C/Screen+Shot+2018-07-04+at+10.41.38+PM.png Conversational UI for Enhanced Accessibility Above: To document the approach we took to creating the script for the conversational user interface, we created a spreadsheet that maps utterance type, examples, and other specifications. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530904139963-YFCWYP9YJVU537I12V1K/Trip+Conclusion+Dialog.png Conversational UI for Enhanced Accessibility Above: A mapping of a trip conclusion dialog module with plans to include detailed instructions for passengers to navigate the path from the vehicle to their desired destination. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530903919750-G7DZ0F2IKBRFYX8J30GI/Intro+Dialog.png Conversational UI for Enhanced Accessibility Above: A mapping of a greeting dialog module with example utterances. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530900767382-PDP9Z7BP9WDZ5IMBPKYA/Core+diagram.png Conversational UI for Enhanced Accessibility Above: The core aspects of a successful trip that directly contribute to personal agency and often are presented to our target population through audio. https://images.squarespace-cdn.com/content/v1/526caab8e4b039ceb7d9277a/1530901660751-A6U3AM3ZAHJ93T4H40V6/Outer+diagram.png Conversational UI for Enhanced Accessibility Above: The foundational themes that come from having the basic needs met during a successful trip. https://www.sarah-papp.com/contact daily 0.75 2019-06-02 https://www.sarah-papp.com/about daily 0.75 2019-06-02